This program in Business Entrepreneurship provides students
with a solid foundation in core competencies of the entrepreneur,
and the technologies that support entrepreneurial ventures.
Successful graduates will be prepared to create their
own start-ups as well as make successful and valuable contributions
to ongoing small businesses ventures. Students will
also be able to work within a corporate environment on new
enterprises within existing corporations. The graduate will
have a valuable level of business acumen, entrepreneurial
spirit, financial skills, marketing proficiency, and interpersonal
abilities.
Course
Descriptions
Business
and Management Principles
This course introduces American business with an overview
of various terms and concepts that provide a framework
for understanding business. Topics include business operational
environments; organizational structures; management roles
and functions; and the complexities involved with managing
marketing, operations, information technology, finance,
and human resources.
Principles
of Management
This course is designed to provide the student with a
practical understanding of management principles, techniques,
and concepts. Course topics include an overview of the
nature of organization and the primary functions of the
manager: creating, planning, organizing, motivating, communicating,
and controlling. Students explore each managerial function
through case studies and problems.
Business
Communication
This course explores the principles and techniques of
effective written business communications. Students will
discuss, critique, and practice business-writing strategies
to produce e-mail messages, letters, reports, and presentations,
while developing critical thinking skills. Business communication
in a global business environment is also emphasized.
Entrepreneurship
This course introduces key principles involved in the
planning and management of business enterprises, especially
at the level of small businesses. Students will develop
a business plan, and discover aspects of small business
finance, sales and marketing, and infrastructure development.
Students will collaborate in the analysis of business
plans. Issues related to legalities, record keeping, and
governmental assistance will be covered.
